Search & AI Visibility
Be Found Everywhere Your Customers Are Looking
The Local Waves team of human engineers build systems that get your brand found on Google and AI chat models like ChatGPT, Claude, Perplexity, and Gemini AI Overview. The places people go to find local businesses are expanding and changing rapidly. Most businesses are invisible to them. We change that.
50%
Consumers who now use AI Search for Product Research
46%
AI-Ready
Content From Day One — built for how search is changing
A great-looking website nobody finds isn't an asset. It's a bill.
For most businesses the honest answer to “how much money does your website make you?” is zero. A beautiful site that nobody finds is a brochure in a drawer. Let’s change that.
Your website should be one of your hardest-working assets, but only if the right people can actually find it. Posting a stack of pretty pages and hoping for customers is like scattering seeds in a garden and walking away. Nothing grows on its own.
That’s where SEO and AEO come in. It’s the behind-the-scenes work that helps people find you in search results and AI chats, then turns those visitors into paying customers. It matters every bit as much as the design itself. Our designers are great, and we build on proven design patterns, but we build sites that search engines and AI assistants love, so your ideal customer lands on your page instead of a competitor’s.
New site or tired old one, we’ll give you a foundation built for visibility from day one, then layer SEO on top to drive traffic, conversions, and real growth.
LIMITED-TIME OFFER
A free website with any annual SEO plan
- Custom website design
- Hosting included
- Ongoing maintenance
Why free? Because a website alone doesn’t make you money. Getting found does. The SEO/AEO is what turns the site into an asset.
SEO plans starting at $499/mo. with discounts for annual plans.
Search Has Changed. Most Agencies Haven't.
A few years ago, ranking on Google page one was enough. Today, your customers are asking ChatGPT for recommendations, checking Google’s AI Overview before they click, and finding businesses through Perplexity. If your content isn’t built to be surfaced by these tools, you’re already behind. We optimize for all of it.
Foundation
Traditional SEO
Google page ranking based on keywords, links, and authority. Still important. Still our foundation. We make sure you’re covered.
Local
Local SEO
Google Maps, Google Business Profile, and local pack rankings. Where local buyers make decisions. We dominate this channel for our clients.
Emerging
AI Chat Visibility (AEO)
Getting cited and recommended by AI tools like ChatGPT and Perplexity. The next frontier and your opportunity. Most competitors haven’t started.
What Our Search & AI Visibility Work Covers
This isn’t a one-time audit and a checklist. It’s an ongoing system for making sure the right people can find you in every channel they’re using.
What Is AEO and Why Does It Matter for Your Business?
Answer Engine Optimization is the practice of making your content the source that AI tools cite when someone asks a question relevant to your business. When someone types “best roofing company in Milwaukee” into ChatGPT, the answer it provides comes from somewhere. We make sure that somewhere is you.
- We identify the questions your customers ask AI tools — the specific searches, prompts, and queries driving decisions in your category.
- We build or optimize content that directly answers those questions with authority and clarity — in the format AI tools prefer.
- We add structured markup so AI tools can parse and cite your content accurately and consistently surface your business over competitors.
“Most of your competitors have never heard of AEO. That’s your window.”
How We Do It
A repeatable three-stage system that builds visibility across every search channel and compounds over time.
1
Audit & Opportunity Map
We analyze where you currently rank, what keywords and questions your customers use, how your GBP is performing, and what competitors are doing that you’re not.
2
Build & Optimize
We update your on-page elements, optimize your GBP, create or restructure content, and add AEO-focused FAQ sections and schema markup across your site.
3
Monitor & Improve
Search rankings shift. AI tools update. We track your visibility across Google and AI platforms monthly and make ongoing adjustments to keep you ahead.
Frequently Asked Questions
Clear answers to the questions we hear most from local business owners.
What is AEO (Answer Engine Optimization)?
AEO is the practice of structuring your content so AI tools like ChatGPT, Perplexity, and Google AI Overview cite your business when someone asks a relevant question. It goes beyond traditional SEO to ensure you’re visible in the AI-powered search channels your customers are increasingly using.
How is AEO different from traditional SEO?
Traditional SEO focuses on ranking in Google’s blue-link results. AEO focuses on being cited as a source by AI tools like ChatGPT, Perplexity, and Google’s AI Overview. Both matter — we do both, together, as part of one integrated strategy.
How long does it take to see results from local SEO?
Local SEO results typically take 3–6 months to show meaningful rankings and traffic growth. Quick wins like Google Business Profile optimization and citation building can show movement faster — sometimes within weeks.
Can ChatGPT recommend my local business?
Yes — when your content is structured, authoritative, and directly answers the questions your customers ask, AI tools like ChatGPT and Perplexity can and do surface local businesses. AEO is the practice of making that happen consistently.
What does Local Waves include in its SEO service?
Our SEO & AEO service includes on-page SEO, Google Business Profile optimization, local citation building, content strategy, technical SEO, answer engine optimization, and monthly reporting — all managed as an ongoing system, not a one-time project.